How Lululemon Is Able To Avoid The ‘Athleisure Slowdown’
"Guests are drawn toward the brand focus that reflects who they are and who they want to be," says Lululemon CEO Laurent Potdevin.
By David Kaplan, Dec 8th
Under Armour Finds App Content Connects Consumers’ Desire And Discovery
With a focus on mobile and wearables, Under Armour lets customers to chart their athletic success in ways that lead them to stores, says Omnichannel VP Sid Jatia.
By David Kaplan, Apr 20th
Stores Are Not Dead — But Location Matters More Than Size
Retail giants have been having a tough time. But as Trimfit CEO Ryan Craver notes, a physical place is a necessity if your business is going to make money. Plus, even Amazon isn’t perfect.
, Jun 14th
With ChargeItSpot Stations, Under Armour Has A New Way To Talk To Shoppers
Shoppers who use the in-store kiosks to charge their phones for free will receive an opt-in SMS message from the retailer.
By Lauryn Chamberlain, Nov 4th
Under Armour Bought Workout Finder Gritness To Build Up Its Tech Ambitions
The athletic apparel maker hopes to use the workout-focused search engine to create more personalized, local experiences.
By Daniel Parisi, Jul 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th