Unacast
Analysis
Are Local TV Advertisers Ready For Location-Based Ad Targeting?
"Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn.

News
Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships
The world is getting 'sensored up' with beacons and other indoor marketing tools. The former Hooklogic and Eyeview vet will be connecting proximity data to companies' wider digital ad targeting efforts.
