Unacast
Analysis Are Local TV Advertisers Ready For Location-Based Ad Targeting? "Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households," says Simpli.fi VP Ryan Horn. David Kaplan By David Kaplan, Jul 10th
Analysis What Does The Future Of Proximity Marketing Look Like? Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices. David Kaplan By David Kaplan, Feb 13th
Analysis How Location Data Will Create the Cities of the Future The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Chris Cunningham By , Nov 30th
Analysis A Quarter Of Global Marketing Budgets To Be Devoted To Location Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend. David Kaplan By David Kaplan, Mar 13th
Analysis Beacons Provide An Extra Boost To Holiday Sales — But How? Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield? David Kaplan By David Kaplan, Jan 12th
News Beacons Are Taking Off At Airports Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report David Kaplan By David Kaplan, Nov 7th
News Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships The world is getting 'sensored up' with beacons and other indoor marketing tools. The former Hooklogic and Eyeview vet will be connecting proximity data to companies' wider digital ad targeting efforts. David Kaplan By David Kaplan, Oct 6th
Analysis Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas. Romet Kallas By , Oct 4th
Analysis This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle. David Kaplan By David Kaplan, Aug 26th
Event The State of Mobile Proximity Marketing: Join The Discussion On Tuesday Everything you want to know about the state of mobile proximity marketing and how retailers, brands and others can drive shopper awareness accelerate their path to in-store purchase. GeoMarketing By , Aug 19th
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