How Toyota Drove Nascar Fans Into Dealerships
UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry.
By David Kaplan, Mar 22nd
Why the Food Court is the New Department Store
Awareness of the patterns and preferences that govern foot traffic, whether at a restaurant or a retailer, comes down to location data, writes UberMedia's Eric Aledort.
, Dec 14th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Amazon Prime Day to what Pokemon Go mania means for marketers.
By Lauryn Chamberlain, Jul 15th
What’s Wrong With Geofences? UberMedia Has An Answer
Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
By David Kaplan, Jul 13th
The Challenges Of Tracking TV Ads To Store Visits
As TV increasingly becomes a part of multi-screen attribution plans, expect both brands and TV manufacturers to make tracking ads to visits easier.
By Daniel Parisi, Feb 29th
The GeoMarketing Top 5 Countdown
The holiday season is in full swing — and here's how the news is shaping up.
By Lauryn Chamberlain, Dec 4th
Black Friday: Brand Loyalty Trumps Door Busters, Says UberMedia
A majority of Thanksgiving weekend shoppers visited the same stores they usually do — which means that the yearlong in-store experience sets the stage for higher holiday sales.
By Lauryn Chamberlain, Dec 1st
GeoMinds: Media Measurement — It’s All About Location, Location, Location
Why 'Physical Location Visits' are the industry’s next big KPI.
, Sep 9th
For Cross-Platform, A Mobile-First Strategy Is A Must, UberMedia Contends
One caveat: Ads aimed at smartphones still requires a learning process for most marketers, says CMO Michael Hayes.
By Daniel Parisi, Aug 20th
UberMedia Aims To Help Marketers Link Sales Data To Campaigns In Real-Time
With new tool Location Visit Optimization, “we’re linking campaigns to what matters most to marketers: retail store traffic,” says CMO Michael Hayes.
By Lauryn Chamberlain, Jul 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th