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Analysis How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles 'By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,' says co-founder Niels Sommerfeld.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 23rd

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Uber drone delivery to how to avoid influencer marketing pitfalls.

Lauryn Chamberlain

By Lauryn Chamberlain, May 18th

Analysis Can Uber Make Burger-Delivery-By-Drone A Real Thing? If it sounds too 'sci-fi,' consider Delivery Econ 101: 'As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries," says Yext's Lee Zucker.

David Kaplan

By David Kaplan, May 15th

Analysis How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest "Who’s causing ad fraud? It’s not 15 year-old kids or Russian bots -- it’s large agencies and networks," Kevin Frisch, head of Driver & Rider Acquisition at Uber, told MMA Impact attendees.

David Kaplan

By David Kaplan, Apr 13th

Analysis Toyota’s Bill Fay: We’re In The Business Of Mobility As A Service "For the auto industry, rapid disruption is the new norm," says Toyota SVP Bill Fay, who outlined a "small steps" approach to shared mobility and autonomous vehicles at the NY Auto Forum.

David Kaplan

By David Kaplan, Apr 4th

Analysis No, Ridehailing And Shared Mobility Aren’t Denting Desire For Car Ownership It's all about "freedom and flexibility" of owning a personal vehicle to ride-hailing services, says NADA’s Jonathan Collegio.

David Kaplan

By David Kaplan, Mar 28th

News 10 Things To Know About Online-To-Offline Marketing This Week Links from around the web and our top stories this week, from Uber's smart city initiatives to how mid-size banks can remain relevant in a digital world.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 2nd

News Uber Expands Smart City Initiatives, Launching A ‘Mobility Lab’ In Cincinnati As smart cities become a reality, the ridesharing pioneer is furthering its shared mobility ambitions.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 26th

Analysis What Will The Future Of Driving Look Like? "Faster and cheaper" will spur autonomous vehicles with the car approaching the scale and ubiquity of the smartphone, says Uber's Thijs Niks.

David Kaplan

By David Kaplan, Jan 3rd

Apps Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.

David Kaplan

By David Kaplan, Oct 10th

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