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Analysis Valentine’s Day Stats Marketers Need To Know Valentine's Day is inherently social and local, so SocialCode's Diana Gonimah runs the numbers on how the different platforms will impact the heavy spending holiday.

By Diana Gonimah, Feb 13th

Analysis Amid Declining Ad Revenues, Twitter Aims To Prove Offline Sales Effectiveness Using Foursquare and Nielsen analytics, Twitter is making its case to telcos who want to drive brick-and-mortar mobile device purchases.

David Kaplan

By David Kaplan, Aug 9th

News Why Twitter’s Direct Message API Update Matters For Brick-And-Mortars The company aims to make it easier for users to interact with brands — and particularly local businesses — beyond DM conversations.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 14th

News Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers 'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives.

David Kaplan

By David Kaplan, Apr 4th

Analysis HERE Maps Tests Turn-By-Turn Directions On Twitter With so many location apps competing for so few space on consumers' smartphones, perhaps it makes sense to rely on one with over 300 million active users.

David Kaplan

By David Kaplan, Nov 29th

News Twitter’s Stacy Minero: Local Is A ‘Super Power’ The average digital consumer has an attention span shorter than that of a goldfish. But compelling videos with a local tie-in can cut through the noise.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 12th

Uncategorized Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.

David Kaplan

By David Kaplan, Oct 12th

News New Twitter Audience Platform Expands Options For Ads Outside Twitter Promoted Tweets can now be transformed into immersive ad formats including video, native ads, and banners.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 20th

Retail SMBs Now Spend More On Social Than Any Other Category But the most social businesses are not the ones you’d think (spoiler alert: contractors and bookkeepers), BIA/Kelsey finds.

David Kaplan

By David Kaplan, Aug 19th

News Food Vendors Should Keep An Eye On Twitter To See Who’s Hungry For Their Food Cross-referencing even a small percentage of geo-tagged tweets with store locations can provide can boost customer traffic, says Brandwatch.

By Daniel Parisi, Aug 5th

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