Valentine’s Day Stats Marketers Need To Know
Valentine's Day is inherently social and local, so SocialCode's Diana Gonimah runs the numbers on how the different platforms will impact the heavy spending holiday.
By Diana Gonimah, Feb 13th
Amid Declining Ad Revenues, Twitter Aims To Prove Offline Sales Effectiveness
Using Foursquare and Nielsen analytics, Twitter is making its case to telcos who want to drive brick-and-mortar mobile device purchases.
By David Kaplan, Aug 9th
Why Twitter’s Direct Message API Update Matters For Brick-And-Mortars
The company aims to make it easier for users to interact with brands — and particularly local businesses — beyond DM conversations.
By Lauryn Chamberlain, Jun 14th
Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers
'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives.
By David Kaplan, Apr 4th
HERE Maps Tests Turn-By-Turn Directions On Twitter
With so many location apps competing for so few space on consumers' smartphones, perhaps it makes sense to rely on one with over 300 million active users.
By David Kaplan, Nov 29th
Twitter’s Stacy Minero: Local Is A ‘Super Power’
The average digital consumer has an attention span shorter than that of a goldfish. But compelling videos with a local tie-in can cut through the noise.
By Lauryn Chamberlain, Apr 12th
Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending
App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.
By David Kaplan, Oct 12th
New Twitter Audience Platform Expands Options For Ads Outside Twitter
Promoted Tweets can now be transformed into immersive ad formats including video, native ads, and banners.
By Lauryn Chamberlain, Aug 20th
SMBs Now Spend More On Social Than Any Other Category
But the most social businesses are not the ones you’d think (spoiler alert: contractors and bookkeepers), BIA/Kelsey finds.
By David Kaplan, Aug 19th
Food Vendors Should Keep An Eye On Twitter To See Who’s Hungry For Their Food
Cross-referencing even a small percentage of geo-tagged tweets with store locations can provide can boost customer traffic, says Brandwatch.
By Daniel Parisi, Aug 5th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th