TV
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Analysis Can Super Bowl Ads Boost Brick-And-Mortar Traffic? Dunkin' Donuts, McDonald's, Hyundai, H&R Block, KFC can all say "yes," according to data from Factual and Alphonso Insights. David Kaplan By David Kaplan, Jan 31st
Analysis Fast Food Ratings: ABC Is The Top Network For QSR Visitors 'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi. David Kaplan By David Kaplan, Jan 29th
Analysis NFL TV Viewing Declines Put Added Pressure On Sports Bars Sports bars see a lift of 32 percent on football Sundays over non-game Sundays -- but visits were down by 4 percent, says Foursquare President Steven Rosenblatt. David Kaplan By David Kaplan, Aug 17th
Retail Kohl’s Replaces JCPenney As Oscar’s Retail Sponsor, Battling Unglamorous Reputation For 14 years JCPenney struggled to position itself among the glitz of Oscar night. This year Kohl’s faces the same challenge. Daniel Parisi By Daniel Parisi, Jan 21st
News Millennial Media Offers Retargeting From TV To Mobile Not only can marketers serve mobile ads to consumers who recently viewed TV ads, they can also do so to those who viewed competitors ads. Daniel Parisi By Daniel Parisi, Nov 19th
News NinthDecimal Teams With TiVo On In-Store Attribution For TV Ads Location advertising is no longer the sole province of smartphones. David Kaplan By David Kaplan, Oct 15th
Uncategorized GeoMinds: Get Ready For the ‘Big One’ in Mobile Marketing Local ad analyst Gordon Borrell forecasts a “Perfect Storm” coming to internet advertising — with mobile marketing wiping away legacy formats and making a path for new ones. Gordon Borrell By , Jul 22nd
Featured News
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By David Kaplan, Sep 26th