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Analysis What Neustar’s Partnership With TripAdvisor Travel Ad Network SmarterTravel Means For Brands "Our partnership gives brands of any type (travel/hospitality specific and non-endemic advertisers, such as automotive, luxury, fashion or lifestyle) the opportunity to reach in-market travelers across the entire funnel from inspiration to booking," says Neustar VP Kristin Rosmorduc.

David Kaplan

By David Kaplan, Mar 15th

Apps Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.

David Kaplan

By David Kaplan, Oct 10th

News Facebook And Factual Expand Global Geo-Data Alliance In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.

David Kaplan

By David Kaplan, May 31st

Uncategorized Apple Maps Is No Longer A Punchline The iOS map has added more reviews aimed at travelers, indicating an aggressive marketing stance in advance of Apple Watch sales.

David Kaplan

By David Kaplan, Apr 7th

Uncategorized Listening In On Your Locations The online review monitoring and management platform ReviewTrackers looks to help brick-and-mortar businesses use online customer reviews to better their branches.

By Nicole Spector, Dec 11th

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