travel
Analysis
Personalization vs. Privacy: How Marriott can leverage loyalty data to maximize its partnership with Amazon’s Alexa to improve the hospitality experience
Consumers are becoming ever more expectant of a seamless yet connected journey, and the travel landscape is evolving to reflect this, blurring the line between traditional travel and modern technology, writes Collinson's Phil Seward.
News
What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers
“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality's launch partner.
Analysis
How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests
“Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.
Analysis
OpenTable App Redesign Emphasizes ‘On-The-Go’ Consumers And Same-Day Discovery
“We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately," says OpenTable SVP Prasad Gune. "Based on this insight, we have redesigned our app experience to cater to this trend."
Analysis
What Neustar’s Partnership With TripAdvisor Travel Ad Network SmarterTravel Means For Brands
"Our partnership gives brands of any type (travel/hospitality specific and non-endemic advertisers, such as automotive, luxury, fashion or lifestyle) the opportunity to reach in-market travelers across the entire funnel from inspiration to booking," says Neustar VP Kristin Rosmorduc.
Analysis
How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads
“By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.