Toyota
Analysis Toyota’s Bill Fay: We’re In The Business Of Mobility As A Service "For the auto industry, rapid disruption is the new norm," says Toyota SVP Bill Fay, who outlined a "small steps" approach to shared mobility and autonomous vehicles at the NY Auto Forum. David Kaplan By David Kaplan, Apr 4th
Analysis CES 2018: Trends That Matter For Mobile Marketers 'We're seeing voice adoption this year and next at meaningful volume,' says Verve's Julie Bernard. Lauryn Chamberlain By Lauryn Chamberlain, Jan 11th
CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition." David Kaplan By David Kaplan, Sep 26th
News The Future Of Car Talk: The Weather Company Runs First ‘Cognitive Ads’ For Toyota Using The Weather Company cognitive ads, Toyota’s able get deeper insight into the types of questions that consumers are asking during the decision-making process, says Sarah Ripmaster, TWC's head of automotive sales. David Kaplan By David Kaplan, Jun 15th
Analysis How Toyota Drove Nascar Fans Into Dealerships UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry. David Kaplan By David Kaplan, Mar 22nd
Analysis What Do Your Visits To Auto Dealerships Say About The Other Places You Go? Prospective car buyers tend to gravitate around certain places — including, but not limited to specific dealerships. Foursquare connects the dots. David Kaplan By David Kaplan, Oct 19th
News Toyota Backs Uber With Strategic Investment With ride-sharing rising in cities and self-driving automotives becoming a reality, the Japanese car maker is betting on Uber reinventing the wheel. David Kaplan By David Kaplan, May 24th
Uncategorized With Geo-Tools, Out-Of-Home Is Now ‘In-Your-Pocket’ Location-based ads have expanded the creativity and reach of the oldest form of advertising, says JUXT’s Bill Fleig. David Kaplan By David Kaplan, Aug 27th
Uncategorized ReachLocal Helps SF Toyota Dealers Overcome Mobile Ad Qualms How does a company convince traditionally-minded auto sellers that location-based mobile ad targeting can work? A 17 percent YoY gain in Scion sales does the trick. David Kaplan By David Kaplan, Jun 4th
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