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Toy City
Analysis Can Party City Fill The Toys R Us Void With Seasonal ‘Toy City’ Pop-Ups? "The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created,” says Party City CEO James M. Harrison. David Kaplan By David Kaplan, Jun 27th
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