How Consumers’ Use Of Voice Activation Is Evolving
“Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.
By David Kaplan, Jul 31st
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th