Tom MacIsaac Archives -

Tom MacIsaac

News Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.

David Kaplan

By David Kaplan, Oct 6th

News Verve’s Acquisition Of Fosbury Puts Marketers In The Mobile Wallet The first purchase of the Nada Stirratt era expands the company’s location ad position.

David Kaplan

By David Kaplan, Jun 9th

Uncategorized Verve Mobile Names Digital Ad Veteran Nada Stirratt As Its New CEO In selecting Stirratt, Verve has found a well-regarded exec who can tell and sell the company’s story at a time of increasing attention on location advertising.

David Kaplan

By David Kaplan, Apr 20th

News Verve Broadens West Coast Operations The location-based programmatic player has turned to print and digital ad sales vet David Wade as entertainment, auto marketers embrace geo-targeting.

David Kaplan

By David Kaplan, Mar 12th

News Verve Mobile Signs Up Major Broadcasters For White Label Location Ad Program The TV arms of Meredith Corp., Fox Television Stations, and Raycom are opening their respective mobile inventory to geo-marketing tools.

David Kaplan

By David Kaplan, Jan 6th

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