Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO
Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days.
By David Kaplan, Oct 6th
Verve’s Acquisition Of Fosbury Puts Marketers In The Mobile Wallet
The first purchase of the Nada Stirratt era expands the company’s location ad position.
By David Kaplan, Jun 9th
Verve Mobile Names Digital Ad Veteran Nada Stirratt As Its New CEO
In selecting Stirratt, Verve has found a well-regarded exec who can tell and sell the company’s story at a time of increasing attention on location advertising.
By David Kaplan, Apr 20th
Verve Broadens West Coast Operations
The location-based programmatic player has turned to print and digital ad sales vet David Wade as entertainment, auto marketers embrace geo-targeting.
By David Kaplan, Mar 12th
Verve Mobile Signs Up Major Broadcasters For White Label Location Ad Program
The TV arms of Meredith Corp., Fox Television Stations, and Raycom are opening their respective mobile inventory to geo-marketing tools.
By David Kaplan, Jan 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th