1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year
"More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com.
By David Kaplan, May 7th
For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid
The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital.
By David Kaplan, Feb 8th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th