4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role
By making 4INFO's online/offline engagement solution open more widely, it can help brands and publishers tap into "always-on" consumers through programmatic advertising.
By David Kaplan, Sep 5th
4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution
Recent deals with set-top box providers and the ability to connect ads and shoppers at the SKU-level is where the mobile-first ad tech company is setting its sights.
By David Kaplan, Dec 28th
4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement
Connecting consumers’ devices and what brings them to the cash register is what the company’s new Chief Product Officer is focusing on.
By David Kaplan, Aug 20th
Placed Racks Up Partners And Patents, Crosses Measurement Milestone Of 300M Locations
New alliances with 4INFO, GumGum, Tremor Video, RadiumOne, and four others will share the company’s first-party in-store attribution metrics.
By David Kaplan, Jun 24th
For 4Info, ‘Measuring What Matters’ Means Sales Lift, Not Just In-Store Traffic
CMO Chuck Moxley offers some Dr. Phil-influenced advice when it comes to how marketers misuse location data and measurement.
By David Kaplan, May 11th
4Info And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift
In-store traffic metrics are fine, but physical retailers just want to know if a smartphone impression actually made the cash register ring.
By David Kaplan, May 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th