Thomas Walle Jensen
Retail Leads Proximity Marketing, But Future Growth Could Come From Niche Categories
Gas stations, logistics, and real estate is where the commercial expansion of beacons and other sensors will be focused, says Proxbook.
By David Kaplan, Aug 10th
Unacast Partners With LBMA And New Location Essentials On Global Proximity Directory
As geo-targeting and indoor digital marketing services grow, so does confusion about companies’ capabilities. Hence, Proxbook.
By David Kaplan, Jul 6th
Unacast Unveils Proximity Retargeting Network To Malls, Airports — And College Football
The Norwegians behind Jay Z’s Tidal have shifted from ‘Tidal’ waves to beacon waves with plans to harmonize place-based marketing channels in the US.
By David Kaplan, Jun 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th