What Does The Future Of Proximity Marketing Look Like?
Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices.
By David Kaplan, Feb 13th
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
Beacons Are Taking Off At Airports
Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report
By David Kaplan, Nov 7th
How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons
Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season, according to Unacast's Q2 Proxbook report.
By David Kaplan, Jul 28th
All Eyes on Location Data – Recap From Cannes Lions
Unacast was at Cannes and was to be selected to Unilever’s Foundry 50. Thomas Walle, the proximity platform company's CEO, notes that attribution was the hot topic at the annual industry event.
, Jun 30th
One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs
Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.
By David Kaplan, Apr 21st
Unacast Hires Mobile Tech Vet, Investor Chris Cunningham As CRO
The founder of Appssavvy was attracted to the vision and opportunities presented by tying the 'physical cookie' that beacons can generate.
By David Kaplan, Apr 7th
Location-Data Use Cases Moving Beyond Ads And Into Healthcare, Customer Service
The geo-location marketplace is maturing, says The LBMA, as beacons, NFC, GPS, and wi-fi are set to grow by double digits.
By David Kaplan, Mar 13th
Beacons Were A Hot Proximity Platform In 2015; Next Year, They’ll Be A Hot Retargeting Platform
Unacast and Opera Mediaworks are among a growing number of players expanding beacons’ reach beyond the store shelf and into the real world.
By David Kaplan, Mar 2nd
20/20 Vision: 400 Million Beacons On Track For Global Deployment Within Four Years
With 5 million sensors currently in place around the world (and beacons comprising 4 million of them), these devices aren’t a niche or transitional technology.
By David Kaplan, Jan 25th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 25th
Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool
, Jun 21st
Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site
, Jun 20th