As Location-Based Marketing Matures, Has It Gotten Any More Accurate?
The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”
By David Kaplan, Jan 31st
Thinknear’s Hillberg Exits For Bing Maps; Kohn And Fraser Named Co-Presidents
Two years after Hillberg moved over from Thinknear's parent Telenav to take charge of the location ad platform, his duties will be split in two co-presidents, Brett Kohn and Brent Fraser.
By David Kaplan, Feb 24th
The New Reality Of Location Targeting And Presidential Political Campaigns
Thinknear's Brett Kohn on why digital technology, agile principles, and location data will decide the next President of the United States.
, Aug 9th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.
By Lauryn Chamberlain, May 20th
Why Accurate Location Data Is So Hard To Get
The Q2 2016 benchmark for Thinknear’s Location Score Index is the lowest its been since measurements began two years ago. Blame it on the profusion of apps with poor geo-intelligence.
By David Kaplan, May 17th
SITO Elect Shows Location Ads Moving From Retail Into ‘Geo-Politics’
Like retail, which paved the way for proximity marketing, all politics is local.
By David Kaplan, Feb 22nd
For Sensors Focused On Local Commerce And Loyalty, Privacy, Battery Life, And Location Accuracy Are The Top Concerns
Former Thinknear head Eli Portnoy’s company Sense360 is working to balance three needs that are often in conflict.
By David Kaplan, Jan 4th
As Beacons Reach Two-Year Mark, Industry Needs To Tackle Inaccuracy, Publisher Acceptance
Meanwhile, Unacast PROX network adds two dozen partners to expand beacon retargeting.
By David Kaplan, Nov 25th
The GeoMarketing Top 5 Countdown
So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween.
By Lauryn Chamberlain, Oct 30th
Thinknear Goes On Location With In-Stream Mobile Video Targeting
Ads with ‘sight, sound, and motion’ will be aimed at on-the-go audiences based on where they are with the Telenav company’s GeoVideo offering.
By David Kaplan, Oct 27th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th