After Two Years Of Beacons, Where’s The ROI Metric?
Major retail adoption is clear — but knowing whether these Bluetooth devices drives 'results' is still episodic.
By David Kaplan, Oct 26th
Retail Loco Preview: Retailers Need To Scale Location Tech And Connect It To The Wider Customer Experience
The LBMA’s Chicago conference explores "geo" as the ultimate dataset and how beacons and IoT are changing retail strategies.
By David Kaplan, Oct 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th