The Weather Company
News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations. David Kaplan By David Kaplan, Jun 29th
Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising. David Kaplan By David Kaplan, May 14th
Technology Jivox Taps IBM Watson Advertising’s WEATHERfx To Create Ads Based On Local Conditions "Since [weather] is very specific to the consumer's location, it will spur people to visit offline stores for purchases," says Jivox CEO Diaz Nesamoney. David Kaplan By David Kaplan, Jan 17th
Analysis Why Unstructured Data Matters To Brands Right Now Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman. David Kaplan By David Kaplan, Nov 20th
Apps How Walmart Plans To Connect With App Content And Services Through Button Marketplace “Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy," says Button CEO Michael Jaconi. David Kaplan By David Kaplan, Sep 28th
CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition." David Kaplan By David Kaplan, Sep 26th
News IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence 'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano. David Kaplan By David Kaplan, Aug 8th
Analysis Tech Marketing Vet Michael Mendenhall Named CMO Of IBM Watson With his background at Walt Disney Company and Hewlett-Packard, Mendenhall is charged with making IBM Watson and its artificial intelligence even more marketing-friendly. David Kaplan By David Kaplan, Jul 10th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars. Lauryn Chamberlain By Lauryn Chamberlain, May 26th
Apps The Weather Company Teams With Button To Add On-Demand Services The Weather Channel's mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters? David Kaplan By David Kaplan, May 22nd
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th