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The Weather Company

Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising.

David Kaplan

By David Kaplan, May 14th

Technology Jivox Taps IBM Watson Advertising’s WEATHERfx To Create Ads Based On Local Conditions "Since [weather] is very specific to the consumer's location, it will spur people to visit offline stores for purchases," says Jivox CEO Diaz Nesamoney.

David Kaplan

By David Kaplan, Jan 17th

Analysis Why Unstructured Data Matters To Brands Right Now Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.

David Kaplan

By David Kaplan, Nov 20th

Apps How Walmart Plans To Connect With App Content And Services Through Button Marketplace “Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy," says Button CEO Michael Jaconi.

David Kaplan

By David Kaplan, Sep 28th

CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."

David Kaplan

By David Kaplan, Sep 26th

News IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence 'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano.

David Kaplan

By David Kaplan, Aug 8th

Analysis Tech Marketing Vet Michael Mendenhall Named CMO Of IBM Watson With his background at Walt Disney Company and Hewlett-Packard, Mendenhall is charged with making IBM Watson and its artificial intelligence even more marketing-friendly.

David Kaplan

By David Kaplan, Jul 10th

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars.

Lauryn Chamberlain

By Lauryn Chamberlain, May 26th

Apps The Weather Company Teams With Button To Add On-Demand Services The Weather Channel's mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters?

David Kaplan

By David Kaplan, May 22nd

News Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors Amid a flurry of meteorological and location targeting alliances, AccuWeather is teaming with proximity platform Swirl on contextual marketing.

David Kaplan

By David Kaplan, May 12th

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