The Walt Disney Company
Going Rogue Places: Understanding Where Star Wars Fans Are Likely To Shop
Foursquare is offering a comparison in location preferences between Star Wars and Star Trek movie fans; meanwhile, Uber and Disney form an alliance.
By David Kaplan, Dec 15th
How The Weather Company’s Forecasts Will Lead Audiences To Disney’s Moana
The Weather Company is unveiling a new animated branded background advertising solution for The Weather Channel app, which provides marketers with a unique way to tell their brand story through the lens of weather.
By David Kaplan, Nov 18th
GeoMinds: Get Ready For the ‘Big One’ in Mobile Marketing
Local ad analyst Gordon Borrell forecasts a “Perfect Storm” coming to internet advertising — with mobile marketing wiping away legacy formats and making a path for new ones.
, Jul 22nd
Shazam Eyes Out Of Home, Print Marketing Opportunities With Image Recognition
The strategy finally connects sound and vision in a way that extends Shazam’s brick-and-mortar retail clients’ advertising reach both beyond and to store shelves.
By Nicole Spector, May 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th