The Trade Desk
Factual Teams Up With The Trade Desk As Mobile, Geo-Data, Programmatic Intersect
Advertising to on-the-go audiences is increasingly vital to retailers of all stripes — and the race is on as to who can both deliver and understand them best.
By David Kaplan, Oct 27th
Placed Signs Up Six More Partners To Bring Programmatic In-Store
Vying to become the standard measurement for offline retail attribution depends on working with both buyers’ and sellers’ preferred platforms.
By David Kaplan, Apr 21st
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th