the physical web
Beacon Roundup: What Percentage Of Americans Leave Bluetooth On, Anyway?
Answering our readers’ beacon questions — and breaking down the Physical Web.
By Lauryn Chamberlain, Jul 20th
GeoMarketing 101: The Physical Web
People should be able to walk up to any smart device and interact — without having to download an app, Google says of the Physical Web.
By Lauryn Chamberlain, Apr 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th