The Marketing Arm
JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut
The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.
By David Kaplan, Feb 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th