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The Home Depot

News The Home Depot Shows Its ‘Chic Side’ With Domino Mag SoHo Pop-Up "The Home Depot is about helping people make a home, not just build it," says Dawn Erksa, director, Merchandise Marketing at The Home Depot. "This is what home improvement looks like now."

David Kaplan

By David Kaplan, Dec 1st

Analysis How The Home Depot Managed Its Digital Presence During And After Historic Hurricanes Home Depot locations in Houston and South Florida were “constantly and dynamically updating information” on store hours during and after last months disasters to help reduce confusion amid disaster and recovery, said the company's digital product exec Justin Dilley.

David Kaplan

By David Kaplan, Oct 23rd

News The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads xAd's online-to-offline performance ads are being validated by location attribution platform Placed.

David Kaplan

By David Kaplan, Mar 16th

Analysis What Places Have Seen The Greatest Impact From Pokemon Go? Location attribution specialist Placed has found the locations Pokemon Go users are more — or less — likely to visit in the real world.

David Kaplan

By David Kaplan, Jul 20th

Retail Home Depot’s Project Paint App Adds Color To Omnichannel Strategy The DIY chain is (virtually) putting its paint department inside and outside consumers’ homes — and getting them to the store.

David Kaplan

By David Kaplan, Oct 16th

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