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The Home Depot
News The Home Depot Shows Its ‘Chic Side’ With Domino Mag SoHo Pop-Up "The Home Depot is about helping people make a home, not just build it," says Dawn Erksa, director, Merchandise Marketing at The Home Depot. "This is what home improvement looks like now." David Kaplan By David Kaplan, Dec 1st
Analysis How The Home Depot Managed Its Digital Presence During And After Historic Hurricanes Home Depot locations in Houston and South Florida were “constantly and dynamically updating information” on store hours during and after last months disasters to help reduce confusion amid disaster and recovery, said the company's digital product exec Justin Dilley.  David Kaplan By David Kaplan, Oct 23rd
News The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads xAd's online-to-offline performance ads are being validated by location attribution platform Placed.  David Kaplan By David Kaplan, Mar 16th
Analysis What Places Have Seen The Greatest Impact From Pokemon Go? Location attribution specialist Placed has found the locations Pokemon Go users are more — or less — likely to visit in the real world.  David Kaplan By David Kaplan, Jul 20th
Retail Home Depot’s Project Paint App Adds Color To Omnichannel Strategy The DIY chain is (virtually) putting its paint department inside and outside consumers’ homes — and getting them to the store.  David Kaplan By David Kaplan, Oct 16th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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