The Beacon Marketing Playbook: A Guide To Learning Your Beacon Marketing Program
Where To Begin With Beacons
Proximity ad player Swirl argues that brands’ beacon strategies should be governed by its marketing group, not its tech team.
By Nicole Spector, Jan 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th