TGI Fridays
News Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits “We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify David Kaplan By David Kaplan, Jun 14th
News Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers 'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives. David Kaplan By David Kaplan, Apr 4th
Campaigns Foursquare Expands Ad Analytics With Online-to-Offline Attribution Presented as a standalone, though complementary, offering to its location ad platform, the place-based app developer is sharing daily insights on a panel of 1.3 million users with Flipboard, Drawbridge, TGIFridays, Adelphic, and Brown-Forman. David Kaplan By David Kaplan, Feb 22nd
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th