Twitter Taps Localytics For App Analytics That Show Receptive Consumers
As the microblog looks to attract major brands and retailers, proving it can find interested shoppers is the goal.
By Daniel Parisi, Jul 24th
Twitter’s Acquisition Of TellApart Paves Additional Targeting Avenues For Retailers
Neiman Marcus, Pottery Barn, and Sur la Table come with the retargeting startup’s package — and Google's DoubleClick will help attribute those brands' ads.
By David Kaplan, Apr 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th