Can Super Bowl Ads Boost Brick-And-Mortar Traffic?
Dunkin' Donuts, McDonald's, Hyundai, H&R Block, KFC can all say "yes," according to data from Factual and Alphonso Insights.
By David Kaplan, Jan 31st
Fast Food Ratings: ABC Is The Top Network For QSR Visitors
'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi.
By David Kaplan, Jan 29th
Cross-Screen Campaigns Can Reduce Costs And Improve Reach, Says Amobee
The study also found that millennials are the demographic most likely to be swayed by cross-screen ad campaigns.
By Daniel Parisi, Dec 8th
JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut
The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.
By David Kaplan, Feb 22nd
Verve Mobile Signs Up Major Broadcasters For White Label Location Ad Program
The TV arms of Meredith Corp., Fox Television Stations, and Raycom are opening their respective mobile inventory to geo-marketing tools.
By David Kaplan, Jan 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th