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Analysis Can Super Bowl Ads Boost Brick-And-Mortar Traffic? Dunkin' Donuts, McDonald's, Hyundai, H&R Block, KFC can all say "yes," according to data from Factual and Alphonso Insights.

David Kaplan

By David Kaplan, Jan 31st

Analysis Fast Food Ratings: ABC Is The Top Network For QSR Visitors 'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi.

David Kaplan

By David Kaplan, Jan 29th

News Cross-Screen Campaigns Can Reduce Costs And Improve Reach, Says Amobee The study also found that millennials are the demographic most likely to be swayed by cross-screen ad campaigns.

By Daniel Parisi, Dec 8th

News JCPenney’s Two-Pronged Oscar Night Promo Built On Gaming, Tumblr Debut The retailer is returning for its 14th consecutive year as an Academy Awards broadcast sponsor with a heavy dose of second-screen content.

David Kaplan

By David Kaplan, Feb 22nd

News Verve Mobile Signs Up Major Broadcasters For White Label Location Ad Program The TV arms of Meredith Corp., Fox Television Stations, and Raycom are opening their respective mobile inventory to geo-marketing tools.

David Kaplan

By David Kaplan, Jan 6th

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