Engage:BDR and Neustar Extend Desktop Targeting To Mobile And Location
The two ad analytics players are closing several loops around online and offline, desktop and portable devices to emphasize 'mindset targeting.'
By David Kaplan, Oct 1st
The GeoMarketing Top 5 Countdown
This past week had it all, from beacons on the road (!) to redefining cross-device success. Take it in!
By Lauryn Chamberlain, Aug 21st
GeoMinds: Redefining Success — How Advertisers Can Approach Measurement in a Cross-Device World
Decisions on spending can only be made when advertisers can agree on what form of cross-device metrics work best.
, Aug 17th
engage:BDR Finds Clients And Consumers In A Mobile State Of Mind
Location is increasingly at the center of serving ads to the right person at the optimal time.
By David Kaplan, Aug 14th
Engage:bdr Expands Mobile Location Data For RTB Display, Video
Marketers don’t want to choose between “branding” and “performance” models in 2015.
By David Kaplan, Jan 12th
Engage:BDR Fuses In-Store Data With Online Retargeting
The West Hollywood-based ad tech firm uses consumer history, U.S Census data, and direct mail info to bridge the gap between offline success and online glory.
By Nicole Spector, Jul 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th