How Location Data Can Influence Ad Creation Not Just Targeted Placements
WPP creative shop Y&R has tapped Skyhook Wireless to provide location data that informs the start of the creative process, as opposed to the attribution at the end.
By David Kaplan, Apr 6th
TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th