Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind
How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store.
By Michael Buttigieg, Aug 31st
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
Veteran digital creative director Walter T. Geer III offers a checklist for those who are trying to get interactive advertising right.
By David Kaplan, Jul 11th
For the Best Location Data, Just Ask
The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.
, Jun 12th
Pandora Partners With Neustar On Understanding Identity Over Data
"In partnering with Neustar to build this custom onboarding portal, we can offer advertisers a new, effortless way to reach their customers on Pandora,” says Pandora's Dave Smith.
By David Kaplan, Aug 30th
The Challenges — and Opportunities — of Location-Based Marketing
Location-based advertising through push notifications are 20 times more effective than generic banner ads, writes Boostability's Kelly Shelton.
, Aug 28th
How Pharmaceutical Brands Are Using Location To Target Consumers
As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.
By David Kaplan, Dec 19th
Digital Media Specialist Gamut Warns Against The Hazards Of ‘Over-Targeting’
Don't pre-suppose your target audience, advises Rachel Clayton, Gamut's VP of insights and analytics.
By Lauryn Chamberlain, Aug 24th
Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools
Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System
By David Kaplan, Aug 3rd
Pandora’s Three Phases Of Targeting Now Includes Viewability
Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.
By David Kaplan, Aug 2nd
How A Tokyo Billboard Will Target Drivers As They Pass By
The project aims to offer a level of personalization previously missing from out-of-home advertising.
By Lauryn Chamberlain, Jun 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th