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targeting

Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.

By Hilmi Ozguc, Jun 12th

Analysis Pandora Partners With Neustar On Understanding Identity Over Data "In partnering with Neustar to build this custom onboarding portal, we can offer advertisers a new, effortless way to reach their customers on Pandora,” says Pandora's Dave Smith.

David Kaplan

By David Kaplan, Aug 30th

Analysis The Challenges — and Opportunities — of Location-Based Marketing Location-based advertising through push notifications are 20 times more effective than generic banner ads, writes Boostability's Kelly Shelton.

By Kelly Shelton, Aug 28th

Analysis How Pharmaceutical Brands Are Using Location To Target Consumers As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.

David Kaplan

By David Kaplan, Dec 19th

Analysis Digital Media Specialist Gamut Warns Against The Hazards Of ‘Over-Targeting’ Don't pre-suppose your target audience, advises Rachel Clayton, Gamut's VP of insights and analytics.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 24th

News Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System

David Kaplan

By David Kaplan, Aug 3rd

Analysis Pandora’s Three Phases Of Targeting Now Includes Viewability Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.

David Kaplan

By David Kaplan, Aug 2nd

News How A Tokyo Billboard Will Target Drivers As They Pass By The project aims to offer a level of personalization previously missing from out-of-home advertising.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 28th

News Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network The data represents 15 different retail sectors and over 300 separate retail categories.

By Daniel Parisi, Nov 25th

News RIP Desktop? Mobile Is A Consumer’s Most Important Commerce Tool, Says xAd Consumers are literally ‘moving targets,’ so marketers need to sharpen their location game.

By Daniel Parisi, Oct 29th

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