For Privacy-Wary Consumers, Anonymity And Beacons Power Northeast Loyalty Programs
No names or other personal info are needed to get a free cup of coffee at a café using Estimote’s Bluetooth devices and Adored’s phone ID-based rewards platform.
By David Kaplan, Aug 31st
Estimote Focusing Beacon Build Out On Agency Partners
The micro-location platform wants to make up for past proximity targeting technologies that failed to live up to expectations.
By David Kaplan, Jan 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th