Fast Food Ratings: ABC Is The Top Network For QSR Visitors
'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi.
By David Kaplan, Jan 29th
How Taco Bell Stole The World Series From QSR Rivals
Over the past two years, the World Series Taco Bell 'Steal a Base, Steal a Taco' promotion got a lot of bang for its buck nationally. But as Sense360 notes, these promotions show even more pronounced results on a local level.
By David Kaplan, Nov 10th
When It Comes To Generating QSR Loyalty, Breakfast Is What Wins Visits
Brands like Starbucks, McDonald’s, Dunkin Donuts, Tim Hortons, Panera, and Taco Bell have each been expanding their morning offerings to maximize their share of wallet, says Foursquare's Steven Rosenblatt.
By David Kaplan, Sep 28th
How GroundTruth Drove 170,000 Taco Bell Visits For Two-Week ‘Live Más’ Campaign
"More importantly, the increase in taco sales meant more donations to the Taco Bell Foundation for our Live Más Scholarship," said Taco Bell Media Manager David Garcia.
By David Kaplan, Sep 28th
How Well Did Lyft Drive Taco Bell Ride-Throughs?
During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.
By David Kaplan, Aug 17th
Taco Bell Meets Wedding Bells In Las Vegas
The chain is driving foot traffic to its new Las Vegas Strip location with an unusual stunt: an on-site wedding for the winners of its #LoveAndTacos social media contest.
By Lauryn Chamberlain, Feb 15th
Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting
Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report.
By David Kaplan, Aug 4th
Pandora’s Three Phases Of Targeting Now Includes Viewability
Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.
By David Kaplan, Aug 2nd
What Places Have Seen The Greatest Impact From Pokemon Go?
Location attribution specialist Placed has found the locations Pokemon Go users are more — or less — likely to visit in the real world.
By David Kaplan, Jul 20th
What Drives Foot-Traffic Into Local Businesses?
xAd claims it knows thanks to its Marketplace Discovery program, which aims to anticipate consumers' real-time interests in the offline world.
By David Kaplan, Jun 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th