Pandora And T-Mobile Roll Out Reward-Based Video In Effort To Boost Engagement
"We’re seeing that by allowing people to opt into their video ads and choose when it’s worth it for them to watch something, that intent drives truly deep engagement," says Pandora SVP Lizzie Widhelm.
By David Kaplan, Sep 19th
Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How
The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.
By David Kaplan, Jul 15th
Why Verizon’s Quest For IoT Revenue Will Help It Move Beyond Mobile
The telco’s Q1 earnings saw Internet of Things’ business drive $195 million in revenue, but T-Mobile derides its rival as having a ‘mid-life crisis.’
By David Kaplan, Apr 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th