10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news from SxSW.
By Lauryn Chamberlain, Mar 18th
At SxSW, McDonald’s Explores Personalization And Engagement Through Multiple Lenses
Location data, virtual and augmented reality, messaging platforms, and mobile pay all come together from global to local for the iconic burger chain.
By David Kaplan, Mar 15th
To Reach ‘The New American Family,’ In-Store Displays Must Embrace Digital Diversity
Virtual reality and Big Data continue to be the hot topics, but BabyCenter’s Julie Michaelson is looking at the practical aspects that will actually drive the 'modern family' to stores.
By David Kaplan, Mar 14th
Location-Data Use Cases Moving Beyond Ads And Into Healthcare, Customer Service
The geo-location marketplace is maturing, says The LBMA, as beacons, NFC, GPS, and wi-fi are set to grow by double digits.
By David Kaplan, Mar 13th
Going To SxSW? Check Out Yext, IBM, Coca-Cola, Samsung, And Others At The Retail Innovation Lounge
Kwolia and eyeQ is hosting the lounge from March 11-15, 2016 in Austin running concurrently to SXSW Interactive, with GeoMarketing as media partner.
, Mar 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th