One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs
Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.
By David Kaplan, Apr 21st
How Google’s Eddystone Update Balances Privacy And Device Tracking
Gimbal and Swirl are among the two beacon platforms supporting the beacon software update.
By David Kaplan, Apr 15th
Hitting The Bricks Hard: Retail Was Weak In December, As Walmart Cuts Back
Store purchases dropped 0.2 percent last month, despite last minute holiday surge; Meanwhile, Walmart said it was closing 269 stores globally.
By David Kaplan, Jan 15th
Hudson’s Bay Gilt Buy: Attract Millennials, Shore Up Cross-Channel Strategy
This deal isn’t about bargain-hunters; but Saks’ parent got a bargain.
By David Kaplan, Jan 12th
GeoMarketing’s Top 10 Stories Of 2015
No, it's not in your stocking — the biggest location-based news of the year is right here!
By Lauryn Chamberlain, Dec 23rd
Swirl Finds Shoppers’ Pleas For Store Personalization Remain Unanswered
Amazon’s picks and discovery has left an indelible mark on consumers’ expectations.
By David Kaplan, Dec 10th
The GeoMarketing Top 5 Countdown
One last look at the week's major marketing trends — before Black Friday is finally upon us.
By Lauryn Chamberlain, Nov 25th
Despite Constant Internet Connection, Holiday Shoppers Are Twice As Likely To Buy In-Store
But woe to those retailers who don’t recognize the importance of interactivity in shaping the total shopping experience, says Swirl Networks.
By David Kaplan, Nov 24th
Beacons To Move Beyond ‘Push Offers’ To Connect Consumer Preferences
Looking ahead, Swirl’s Rob Murphy surveys the maturation process for Bluetooth devices as his company positions itself as a proximity tech ‘enabler.’
By David Kaplan, Nov 23rd
Elle Magazine’s Location Celebration: ShopNow Effort Drove Half-Million In-Store Visits
Swirl’s beacons drove an average 12 percent engagement rate across Barnes & Nobles, Levi’s, Guess, and Vince Camuto outlets.
By David Kaplan, Nov 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th