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Swirl Networks

Analysis Beacons Provide An Extra Boost To Holiday Sales — But How? Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?

David Kaplan

By David Kaplan, Jan 12th

News Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Aug 4th

News Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.

David Kaplan

By David Kaplan, Jul 15th

Analysis Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Jul 12th

News As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.

David Kaplan

By David Kaplan, Jun 14th

News Swirl Hands Brick-And-Mortars A Weapon To Battle Amazon Showrooming Swirl’s integration Bluetooth beacons, wi-fi, and GPS location signals on its new Mobile Presence Management and Marketing platform is premised on the notion that personalization is best achieved in person and in-store.

David Kaplan

By David Kaplan, May 19th

News One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.

David Kaplan

By David Kaplan, Apr 21st

Google Google Android Chrome Gets Physical — But Still Digital — With Eddystone Beacon Support The proximity marketing space just got more room for connecting mobile consumers with offline retailers and brands.

David Kaplan

By David Kaplan, Feb 15th

Retail Hitting The Bricks Hard: Retail Was Weak In December, As Walmart Cuts Back Store purchases dropped 0.2 percent last month, despite last minute holiday surge; Meanwhile, Walmart said it was closing 269 stores globally.

David Kaplan

By David Kaplan, Jan 15th

Retail Hudson’s Bay Gilt Buy: Attract Millennials, Shore Up Cross-Channel Strategy This deal isn’t about bargain-hunters; but Saks’ parent got a bargain.

David Kaplan

By David Kaplan, Jan 12th

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