Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks
It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.
By David Kaplan, Aug 4th
Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How
The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.
By David Kaplan, Jul 15th
Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations
Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.
By David Kaplan, Jul 12th
As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner
The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.
By David Kaplan, Jun 14th
Swirl Hands Brick-And-Mortars A Weapon To Battle Amazon Showrooming
Swirl’s integration Bluetooth beacons, wi-fi, and GPS location signals on its new Mobile Presence Management and Marketing platform is premised on the notion that personalization is best achieved in person and in-store.
By David Kaplan, May 19th
One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs
Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.
By David Kaplan, Apr 21st
Google Android Chrome Gets Physical — But Still Digital — With Eddystone Beacon Support
The proximity marketing space just got more room for connecting mobile consumers with offline retailers and brands.
By David Kaplan, Feb 15th
Hitting The Bricks Hard: Retail Was Weak In December, As Walmart Cuts Back
Store purchases dropped 0.2 percent last month, despite last minute holiday surge; Meanwhile, Walmart said it was closing 269 stores globally.
By David Kaplan, Jan 15th
Hudson’s Bay Gilt Buy: Attract Millennials, Shore Up Cross-Channel Strategy
This deal isn’t about bargain-hunters; but Saks’ parent got a bargain.
By David Kaplan, Jan 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th