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Analysis For the Best Location Data, Just Ask The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.

By Hilmi Ozguc, Jun 12th

News Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors Amid a flurry of meteorological and location targeting alliances, AccuWeather is teaming with proximity platform Swirl on contextual marketing.

David Kaplan

By David Kaplan, May 12th

Analysis Beacons Provide An Extra Boost To Holiday Sales — But How? Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?

David Kaplan

By David Kaplan, Jan 12th

News Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Aug 4th

News Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.

David Kaplan

By David Kaplan, Jul 15th

Analysis Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.

David Kaplan

By David Kaplan, Jul 12th

News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Factual's deal with Uber to the emergence of 'location 3.0.'

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 17th

News As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.

David Kaplan

By David Kaplan, Jun 14th

Analysis Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.

David Kaplan

By David Kaplan, Jun 13th

News Swirl Hands Brick-And-Mortars A Weapon To Battle Amazon Showrooming Swirl’s integration Bluetooth beacons, wi-fi, and GPS location signals on its new Mobile Presence Management and Marketing platform is premised on the notion that personalization is best achieved in person and in-store.

David Kaplan

By David Kaplan, May 19th

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