For the Best Location Data, Just Ask
The heightened level of awareness and regulation -- like GDPR -- is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks' Hilmi Ozguc has some thoughts on next steps for marketers.
By Hilmi Ozguc, Jun 12th
Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors
Amid a flurry of meteorological and location targeting alliances, AccuWeather is teaming with proximity platform Swirl on contextual marketing.
By David Kaplan, May 12th
Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
Offering Retailers A Defense Against Amazon, Oracle Marketing AppCloud Adds Swirl Networks
It's all about building better bridges between online and offline marketing for retailers, says Swirl's Rob Murphy.
By David Kaplan, Aug 4th
Yelp Is Helping Local Merchants Win At Pokemon Go. Here’s How
The mania isn't dying down, as Yelp, T-Mobile, Wendy's, Retale, and independent SMBs are latching on to the Pokemon Go craze.
By David Kaplan, Jul 15th
Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations
Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl's Rob Murphy.
By David Kaplan, Jul 12th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Factual's deal with Uber to the emergence of 'location 3.0.'
By Lauryn Chamberlain, Jun 17th
As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner
The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.
By David Kaplan, Jun 14th
Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use
The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.
By David Kaplan, Jun 13th
Swirl Hands Brick-And-Mortars A Weapon To Battle Amazon Showrooming
Swirl’s integration Bluetooth beacons, wi-fi, and GPS location signals on its new Mobile Presence Management and Marketing platform is premised on the notion that personalization is best achieved in person and in-store.
By David Kaplan, May 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th