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Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson

David Kaplan

By David Kaplan, Sep 26th

Analysis Fast Food Ratings: ABC Is The Top Network For QSR Visitors 'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi.

David Kaplan

By David Kaplan, Jan 29th

Analysis Is There A Connection Between Spending On Measurement Services And Boosting Sales? Marketers that invest over 10 percent on measurement are 3X more likely to beat their sales targets by 25 percent or more, says Neustar's Julie Fleischer.

David Kaplan

By David Kaplan, Sep 12th

News Subway Signs On To Shorter Pandora Audio Ads To Capture Micro-Moments "We think there may be an effective blend of shorter and longer length audio ads that can help with message breakthrough and alleviate potential creative fatigue," Pandora says.

David Kaplan

By David Kaplan, Aug 25th

Analysis As Subway Shrinks Location Footprint, Can Facebook Bot Messager Drive Loyalty? The sandwich chain's Facebook launch represents 'the largest deployment of a Messenger bot in the restaurant industry,' says Subway digital head Carman Wenkoff.

David Kaplan

By David Kaplan, Apr 24th

Analysis Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report.

David Kaplan

By David Kaplan, Aug 4th

News How Subway’s Wi-Fi Based Rewards Are Driving Foot Traffic Rewards clubs are a classic way to boost sales. But over the past year, the QSR chain has taken its loyalty offerings in a new direction.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 20th

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