YP Digital Presence Promises Businesses ‘Complete Location Information Control’
'A strong digital presence begins with a website and continues with a consistent, up-to-date business profile that consumers can access online and on mobile devices,' said YP EVP Stu MacFarlane.
By David Kaplan, Jun 21st
YP Taps Verve To Help Expand National-To-Local Ad Reach
The move allows YP to expand reach beyond our owned and operated channels, YP CEO Jared Rowe says.
By David Kaplan, Jun 14th
As Social, Voice, And Visual Search Rises, YP Finds That Websites Remain ‘Foundational’ For Locals
'Websites are foundational to connecting local businesses with consumers, and a strong SEO strategy is critical to delivering traffic to their sites,' says Stu MacFarlane.
By David Kaplan, Jun 8th
YP And Groupon Come Together On Local Deals And Search
YP is looking to connect its 60 million searchers to Groupon’s 450,000 active monthly offers.
By David Kaplan, Jun 3rd
YP Promotes Local Digital Vets To Executive Team To Further Ad Development
Wendell Hicken is promoted to EVP of Technology, and the company reveals the hiring of ex-InsiderPages' Stu MacFarlane to help run its Consumer Platforms.
By David Kaplan, Oct 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th