5 Reasons Brands Need to Make Structured Data A Priority in 2018
Even as unstructured data becomes more important for artificial intelligence-based marketing, brands also need to revise their structured data strategies, says Acronym's Winston Burton.
By Winston Burton, Nov 29th
Geo 101: What Is Unstructured Data?
Unstructured data comprises approximately 80 percent of all data in the world. Here's what marketers need to know about making sense of it.
By Lauryn Chamberlain, Nov 21st
Why Unstructured Data Matters To Brands Right Now
Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.
By David Kaplan, Nov 20th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th