Store Visitation Lift
Clickthroughs: A Worse Location Ad Metric Than You Thought
That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.
By David Kaplan, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th