How Discount Grocer Lidl Can Build Store Traffic Following US Launch
Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.
By David Kaplan, Oct 9th
PlaceIQ Partners With comScore On Cross-Channel, Location Ad Effectiveness
The expanded alliance between PlaceIQ and comScore is meant to "unify" all the advertising touchpoints from mobile to TV that help lift store visits, says PlaceIQ's Duncan McCall.
By David Kaplan, Oct 3rd
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th