How Pandora Is Adjusting The Dial On Voice-Activation
"Listening on Pandora is up 250 percent on voice-activated devices, with connected home listening up 22 percent year-over-year," says Pandora SVP Susan Panico.
By David Kaplan, Oct 20th
At CES, Pandora Finds Amazon’s Alexa, Connected Cars Already Meaningful
The rise of audio activation is squarely in Pandora's space, says the music streaming service's Steven Kritzman at CES.
By David Kaplan, Jan 10th
Pandora Beefs Up Its Local Ad Sales Force
The streaming audio provider is building outs its ad sales army as it seeks to capture large portions of both the $1.1 billion online radio ad market and the $17 billion over-the-air radio ad space.
By David Kaplan, Jun 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th