Stephen Statler
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Marriott's beacon expansion to why location has become a utility. Lauryn Chamberlain By Lauryn Chamberlain, Sep 30th
Analysis Resolved: Cisco’s CMX Beacon Point is Disruptive But, as proximity vet Steve Statler wonders: Will its vBeacons Kill the Beacosystem? Or Cure It? Stephen Statler By , Sep 27th
Analysis A Guide To The Beacosystem – The Hitchhiker Interview Series In conjunction with the publishing of his forthcoming book on the rise of beacon technology, industry veteran Stephen Statler offers an exclusive look behind the scenes via YouTube interviews. Stephen Statler By , May 17th
Analysis Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem? You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be? Stephen Statler By , Apr 26th
Analysis How Big Is The Beacon Marketplace For Retail? It could very well be worth $40 billion in the US alone this year. Proximity industry veteran Stephen Statler does the math. David Kaplan By David Kaplan, Feb 26th
Analysis Privacy, Beacons — And How Not to Win an Argument With Your Spouse Stephen Statler knows the secret of a happy marriage bears some similarity to a healthy productive relationship between retailers and consumers with help from the proximity tech vendors who serve both. Stephen Statler By , Sep 8th
Uncategorized Most Consumers Don’t Know Beacons Exist — Should That Matter To Retailers? First Insight finds 70 percent of consumers have never heard of the Bluetooth-powered devices currently being implemented by major chains. But as proximity industry leaders tell us, that’s not the main issue brick-and-mortars face. David Kaplan By David Kaplan, Aug 12th
Analysis GeoMinds: Is Google’s Eddystone The Donald Trump Of The Beaconsystem? No, this isn't about beacons in The White House. Rather, Google's system has proximity observers salivating like late night comics over an over-the-top presidential hopeful. Stephen Statler By , Jul 20th
Uncategorized GeoMinds: Is Proxbook the Arrogant Bastard of the Beacosystem? A California craft beer maker’s strategy could point proximity providers in the right direction, writes New Location Essential’s Stephen Statler. Stephen Statler By , Jul 6th
Uncategorized GeoMinds: Five Ingredients of Beacon Magic Proximity tech consultant Stephen Statler separates beacon dreams from nightmares when it comes to describing how these devices can impact the indoor customer experience. Stephen Statler By , May 18th
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