Resolved: Cisco’s CMX Beacon Point is Disruptive
But, as proximity vet Steve Statler wonders: Will its vBeacons Kill the Beacosystem? Or Cure It?
By Stephen Statler, Sep 27th
A Guide To The Beacosystem – The Hitchhiker Interview Series
In conjunction with the publishing of his forthcoming book on the rise of beacon technology, industry veteran Stephen Statler offers an exclusive look behind the scenes via YouTube interviews.
, May 17th
Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem?
You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be?
, Apr 26th
How Big Is The Beacon Marketplace For Retail?
It could very well be worth $40 billion in the US alone this year. Proximity industry veteran Stephen Statler does the math.
By David Kaplan, Feb 26th
Privacy, Beacons — And How Not to Win an Argument With Your Spouse
Stephen Statler knows the secret of a happy marriage bears some similarity to a healthy productive relationship between retailers and consumers with help from the proximity tech vendors who serve both.
, Sep 8th
The GeoMarketing Top 5 Countdown
This past week had it all: from Google Maps to awareness of beacons to Target to Coca-Cola and retargeting. Take it in!
By David Kaplan, Aug 14th
GeoMinds: Five Ingredients of Beacon Magic
Proximity tech consultant Stephen Statler separates beacon dreams from nightmares when it comes to describing how these devices can impact the indoor customer experience.
, May 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th