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Statler Consulting

Analysis Resolved: Cisco’s CMX Beacon Point is Disruptive But, as proximity vet Steve Statler wonders: Will its vBeacons Kill the Beacosystem? Or Cure It?

By Stephen Statler, Sep 27th

Analysis A Guide To The Beacosystem – The Hitchhiker Interview Series In conjunction with the publishing of his forthcoming book on the rise of beacon technology, industry veteran Stephen Statler offers an exclusive look behind the scenes via YouTube interviews.

Stephen Statler

By Stephen Statler, May 17th

Analysis Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem? You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be?

Stephen Statler

By Stephen Statler, Apr 26th

Analysis How Big Is The Beacon Marketplace For Retail? It could very well be worth $40 billion in the US alone this year. Proximity industry veteran Stephen Statler does the math.

David Kaplan

By David Kaplan, Feb 26th

Analysis Privacy, Beacons — And How Not to Win an Argument With Your Spouse Stephen Statler knows the secret of a happy marriage bears some similarity to a healthy productive relationship between retailers and consumers with help from the proximity tech vendors who serve both.

Stephen Statler

By Stephen Statler, Sep 8th

Uncategorized The GeoMarketing Top 5 Countdown This past week had it all: from Google Maps to awareness of beacons to Target to Coca-Cola and retargeting. Take it in!

David Kaplan

By David Kaplan, Aug 14th

Uncategorized GeoMinds: Five Ingredients of Beacon Magic Proximity tech consultant Stephen Statler separates beacon dreams from nightmares when it comes to describing how these devices can impact the indoor customer experience.

Stephen Statler

By Stephen Statler, May 18th

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