Marriott Bringing Beacons To 500 Hotels By The End Of 2016
After an initial installation two years ago, Marriott has beacons in 21 hotels today. At the IAB Mixx conference, Marriott’s Karin Timpone discussed how its thinking about proximity marketing has evolved.
By David Kaplan, Sep 28th
Starwood Retail Partners Creates Mall-Wide Rewards Program
Combined with a recent partnership with StepsAway, Starwood is looking to streamline the way customers shop at its malls.
By Daniel Parisi, Aug 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th