Spotify
News Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits “We are excited to add Foursquare to our roster of measurement capabilities and show the power of our unique streaming intelligence to impact real-world behavior,” said Brian Berner, Head of U.S. Sales at Spotify David Kaplan By David Kaplan, Jun 14th
Analysis Stop Thinking Content First In an age of voice activation and intelligent assistants, developing an integrated connections idea and identifying the need for creating content is changing the publishing process, says UM's Rob Hersey. Rob Hersey By , Nov 1st
Analysis Wendy’s Finds Location-Based Search Is ‘Critical’ Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by. David Kaplan By David Kaplan, Apr 7th
Apps Spotify And Waze Align On Navigation Soundtracks Waze drivers don't have to toggle between its app and Spotify. David Kaplan By David Kaplan, Mar 14th
Analysis For Hilton, Location Technology Must Solve Guests’ Pain Points Geolocation and beacons need to address specific needs, says Hilton's Mark Weinstein at Millennial 2020. David Kaplan By David Kaplan, Mar 3rd
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from a geo-data mix up to how Campbell's is using Watson ads. Lauryn Chamberlain By Lauryn Chamberlain, Feb 24th
News Spotify: 60 Percent Of Music Streamers Now Listen On Mobile Here's what brands aiming to reach connected listeners need to know. Lauryn Chamberlain By Lauryn Chamberlain, Feb 20th
Technology Spotify Maps Its Global Listeners Spotify’s updated Musical Map of the World lets users tap green dot to see — and hear — what people in other cities are listening to. David Kaplan By David Kaplan, Dec 7th
News Spotify Partners With Songkick To Find Local Concerts Users can also search for concerts in other locations outside of their current one to help plan trips as well as finding nearby concerts now. Daniel Parisi By Daniel Parisi, Nov 25th
News Starbucks Partners With Spotify To Add Sweet Music To Loyalty Program Members of the coffee giant’s rewards program can access and influence Starbucks playlists in and out of store. Nicole Spector By Nicole Spector, May 19th
Featured News
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By David Kaplan, Sep 26th