How Branded Restaurants Group Makes The Most Out Of Influencer Marketing
"There are people who have millions of followers, and they're not really the people that we're looking for," says Branded Restaurants' Julie Zucker.
By David Kaplan, Jun 6th
Influencer Marketing: How to Use Influencers to Market Your Business
71 percent of consumers are more likely to make a purchase based on social media referrals. Sherry Bonelli details how to use that to your advantage.
, May 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th