Social Media Marketing
Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool
The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing, writes Richard Wong.
By Richard Wong, Jun 21st
DexYP Expands SMB Social, On-Demand Marketing Services With SOCi
"Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP.
By David Kaplan, Jun 20th
World Cup Fans Are 6x More Likely To Care About Health And Wellness
The World Cup audience may be more receptive to messages from grocery chains, meal-kit services, and the like.
By Lauryn Chamberlain, Jun 19th
How Branded Restaurants Group Makes The Most Out Of Influencer Marketing
"There are people who have millions of followers, and they're not really the people that we're looking for," says Branded Restaurants' Julie Zucker.
By David Kaplan, Jun 6th
Influencer Marketing: How to Use Influencers to Market Your Business
71 percent of consumers are more likely to make a purchase based on social media referrals. Sherry Bonelli details how to use that to your advantage.
, May 31st
What Do Marketers Need To Know About ‘Transformists?’
This cross-generational cohort is 2x more likely to act on the content they consume, according to new research from Digitas and Insider Inc.
By Lauryn Chamberlain, May 7th
U.S. Adults Use YouTube Over Facebook, Instagram
Crafting video ads and native video content on the platform appears a smart play for marketers — regardless of the age group they're targeting.
By Lauryn Chamberlain, Apr 26th
Branded Influencer Videos Drive 2X Higher Brand Recall Than Pre-Roll Ads
As many marketers prepare to up their spending on influencer marketing, new research suggests that the strategy drives more ROI that just social media likes.
By Lauryn Chamberlain, Apr 4th
As It Turns Out, Influencer Marketing Appears To Be Working — On Major Advertisers
"We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, and drive engagement," says ANA CEO Bob Liodice.
By David Kaplan, Apr 3rd
How Brands Can Get Better Organic Visibility with Instagram Stories
Instagram Stories usage has exploded, and brick and mortar stores especially have been creating unique ways to get in on the action – incentivizing both in-store and online purchases, writes Socialbakers' Jordan Julian.
, Mar 19th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th